EJL began as a one-man operation working out of a van in Acomb.
Elliott had spent years roofing for other York firms and kept meeting homeowners who had been sold the wrong fix, the wrong materials or the wrong price.
The premise of EJL was simple: the roofer who looks at your roof should be the roofer who prices it, does the work and guarantees it.
Fifteen years on, that is still the whole model. We are family-run and deliberately small.
We can run two crews well and we cannot run six, so we would rather turn work away than pass your roof to a subcontractor we do not know.
No call centre, no franchise, and no badge claimed before it is confirmed.
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